Just Ray Baby - Affordable AND Stylish Shoes for Your Little Adventurer

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Having trouble finding footwear for your exploring tyke? Then you'll want to check out Just Ray Baby: a footwear brand designed by Alana Donovan. 

Alana launched this Melbourne based company in 2015 while on maternity leave with her second child. She began her designing career after discovering that “finding shoes that were practical, cute and didn’t break the bank was almost impossible!”

She's now a mum of three and loves the fact that she can work from home in her Pjs by the telly. 


Just Ray Baby--her fun, premium collection--caters to your newborn, crawler, or toddler by using child-friendly materials and an easy-to-read sizing chart.

Alana knows the importance of shoes that promote your kiddos natural foot development and keeps podiatrist recommendations in mind. Her line even features two separate soles: a suede non-textured one for babies up to 12 months and a slip-resistant textured design for 12-18 months.

The brand also sells hard-soled shoes for your older runners. These kicks go from 18 months to 5 years old. It's evident that when it comes to your kid and footwear, Just Ray is there for your child during any milestone.

Parents appreciate that Just Ray has footwear for every occasion--Whether you need baby booties for church or toddler shoes for play. And if you're craving these fashionable products in your size, you're in luck, because the Just Ray brand offers adult shoes too.


It doesn't stop there. Alana's company also sells accessories. What shoe is complete without some butterfly or bat wings? Easily attach them to your munchkin's laces for some extra pizazz. Want more flair? Add a heart or star patch for a little more personalisation. After all, you're never too young to accessorize.


Furthermore, Alana's brand has footwear for every season. Choose from sandals, sneakers, and more. The company's colours are also stylish for both boys and girls. Take the Jonny Sneakers that come in space grey or feisty leopard. And if your child adores the comfortability of sandals, check out the Milly in pearly or chestnut that offers a closed-toed twist. You'll have a ball exploring all of the fabulous colours and shoe types.


It's rare that you find footwear for youngsters that are practical and not just for show. Just Ray offers a variety of shoes that will have your babes kicking in style while trudging in the woods. As Alana explains, “For everyday wear and adventures - we have your little one covered.”

Website: www.justray.com.au

Instagram: @justray_baby

This article was featured in issue 2, to grab your copy – head over to our Little Mag Shop.