Designer Feature | HOWI



Summer 18


Melbourne based brand HOWI is a dream. The coolest clothing for girls and boys ages 1-12. A brand that reminds you of jetting away to tropical destinations with vibrant leaf prints and the most amazing purple floral tie dye rompers you will ever see.  


Designer, Tara and her team have created a collection of street cool & edgy styles which makes the brand stand out in the market. They have a strong focus on designing clothing for kids that are comfortable, practical, special and unique. We also absolutely love that the collection is designed and made right here in Melbourne, Australia!! With an incredible team of artists located both here in Australia & New Zealand they are the masterminds who design, illustrate and create the unique patterns and images you see throughout the collection. This summer collection stays true to that wonderful monochrome feel that the brand is know for and have added a fun, fresh injection of colour that we love.


In Issue #1 of the Little Mag, we interviewed designer Tara and found out all about HOWI & finding that perfect balance between family/work life. We love supporting local designers and have featured this incredible brand. The shoot was so incredibly fun and has total jungle fever Its a must see and we just know that you guys are going to love the collection. We have a sneak peek of the photoshoot we did with HOWI below for you and have the collection available now in The Little Mag Shop, so make sure you grab your copy of the mag and shop the new collection online now.


Shop The Little Mag Shop | HOWI

Sneak Peak Inside Issue #1

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