Kids Designers You Need To Know

With a market that is expanding at rapid rates, it’s hard to keep an eye on fashion alongside our busy life schedules. From pretty florals and graphic prints to timeless minimalist designs, childrenswear is quickly becoming a hotspot for designers with new and emerging brands popping up all over Australia! 

If you are a frequent scroller on Instagram like us, you will forever be inspired by the little ones that are suddenly better dressed than their parents! We love it! (quietly saying, “can I have it in my size too please?”).  So, with all these amazingly beautiful Australian & New Zealand brands that are getting some serious international exposure, we are going to be bringing you our top 5 designers (to fill your wardrobe with) each month. We love our homegrown designers so sign up for updates each month and let’s get to it, you are not going to want to miss this!


1.    MILLK

Born in Byron Bay, Millk is a collection of effortless basics that are gender neutral in beautifully soft cotton & terry towelling fabrics. Styles that have an effortless casual style, the mini collection is full of styles that will be passed down from generation to generation or, from friends to friends. If you have not checked this brand out already it is a must @millk.

Image via

Image via


Pure Baby is an Australian born company creating unique, organic clothing for babies and children with a focus on beautiful and simple products made with awareness and care. A collection that your little ones will live in (and that you will love too) they are a must for all occasions. 

Image via Instagram  @purebabyorganic

Image via Instagram @purebabyorganic

3.    PEGGY

Melbourne based brand Peggy is a young girls dream. A collection that aims to keep an air of ‘old-fashioned whimsicality’ in its designs that feature beautiful dresses, bloomers, overalls and hats in gorgeous floral prints for girls. A local brand we love, Peggy is stocked in high-end children's and lifestyle boutiques. 

Image via Instagram  @peggyclothing

Image via Instagram @peggyclothing



For the girls and boys, Milk and Masuki is an organic childrenswear label created by 2 amazing Australian artists. We love that their products are made with certified organic cotton that makes them so super soft to wear and their prints are so bright, vibrant & fun!

Image via  @milkandmasuki

Image via @milkandmasuki

5.    OSHI-M

Australian designed & made, the vibrant, fun Oshi-M team are based on the Surf Coast of Victoria and produce an amazing collection designed for playing, jumping and exploring the world in for children 3 months to 8 years old. Amazingly soft fabrics of the highest quality, your kids will love their collection as much as you.

Image via @oishi-m

Image via @oishi-m

FashionNicole Walsh